.99 Cents Theory and Deficit Solution

For too long, retailers have been deceiving customers by using psychological warfare. By tagging each product with the .99 cents ending, they are treating their customers like idiots. The “dollar store” is a more honest way to obtain profits even though many of their products do not cost them near the dollar mark. In fact, because they price everything at one dollar, their profit margin is higher than big box stores per product.

We suggest a new pricing point that more closely reflects actual product profits. Simply add a penny to the price. It is easier to calculate for those people keeping track of their tax burden and it is easier for the store to price products. When you were in school weren't you taught to round up to a dollar over .50 cents and to round down at .49 cents or under? Why not do this for everything, including income? And, by making payments in even dollar amounts we will completely cut out the necessity for coinage. This means that we do not need to make coins anymore; thereby, cutting out the entire coin-making operations of our federal government! Does this make cents to anyone else?

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©Copyright May 2015, The .99 Cents Theory and Deficit Solution, April Graves-Minton, Love MoonEagle. All Rights Reserved.